Product Designer with 5+ years of experience in brand, digital product, and visual communication. Leading end-to-end product design for an early-stage startup, with a proven track record in building design systems, UI components, and user flows.
Istanbul, Türkiye · +90 535 394 44 44 · contact@soycelik.com · linkedin.com/in/isoycelik
Experienced in performance-driven marketing assets for lifestyle, F&B, and multi-location studio clients across Türkiye and Europe. Comfortable working directly with founders, moving fast, and delivering consistent, measurable results.
Redesigned the studio website, improving usability and increasing booking inquiry rate by 40%. Built a cross-channel system for web, social, and in-studio touchpoints.
Built the visual language and identity system for a weekly music and interview program: cover art, social cutdowns, story/reel templates, promo kits, and a content calendar.
Jul 2025 – Present
Leading end-to-end product design from 0 to 1 for an early-stage venture, owning the full design pipeline from discovery to delivery.
Aug 2024 – Present
Redesigned studio website, improving usability and increasing booking inquiry rate by 40%.
Nov 2024 – Present
Built the visual language and identity system for a weekly music and interview program.
Aug 2024 – Jul 2025
Led brand identity and digital content systems for lifestyle, cosmetics, and F&B clients.
Nov 2024 – Jan 2025
Designed admissions campaign visuals across 8+ formats, maintaining consistent visual hierarchy.
Nov 2023 – May 2024
Produced event and artist promotion systems across web, social, and print channels, increasing event attendance by 25%.
Jul 2020 – Nov 2023
Progressed from Graphic Designer to Senior Lead Designer over 3.5 years across three European studio locations.
BSc
Associate Degree
Reach me at linkedin.com/in/isoycelik or contact@soycelik.com
